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Ed Tech Advertisement, circa ~1963 |
Larry Cuban, a Stanford professor, pulled together a great article which looks at the
promise and attitudes towards new educational technology as revealed in the advertising.
Published on the Education Week site, it says:
For more than a century, educational technology ads have glistened with
hope. Newly invented devices from the typewriter to film projectors,
from the overhead projector to instructional television, from the Apple
IIe to the iPad, have painted pictures of engaged students who will
learn more, faster, and better. They have pictured teachers using new
technologies to teach effectively. Of course, it is the nature of
advertising to promise a rosier future, appealing to what policymakers,
administrators, and, yes, parents yearn for ... a better, easier, and
even enjoyable way for teachers and students to teach and learn. And
that is what these ads do. They assure readers that both teachers and
students will be better off using these machines.
Great article, well done Larry. Note to self, need to secure an overhead projector and an Apple IIe